Trypanophobia: Understanding the Power of the Needle

It has been 12 hours since he started his daily routine, hunched over this pile of fabric waiting to become the glorious best seller of the summer with its complex design and its handsewn beading. His back aches from sitting in this position for so long and his tiny fingers are bandaged from the multitude…

Heirlooms as Memory

Discovering the Past “Take a drive down memory lane.” The expression was particularly poignant, as I drove to my grandparents’ house and saw it peek through the changing colors of the autumn leaves. After the recent loss of my grandfather, the time had come to sort through the piles of things my grandparents had collected…

Getting into Shoppers’ Minds with AR and VR

As virtual and augmented reality continue to grow and develop, it’s no surprise that companies and designers are looking towards these fields to understand how consumers think. We recently wrote a story about Ford’s VR design studio where designers can see a 3D mockup of a car with all of its features including style, color, and accessories….

Are Designers Taking Over the Tech World?

Design thinking. It’s a term that has taken a while to gain recognition in its viability in the corporate world but we might be seeing a shift in that concept. A recent TechCrunch article sheds light on this shift showing an increase in the amount of design hires versus the amount of developer hires for…